From the Dean – September
In about a week we will finally unveil Trinity Cathedral’s new website and logo! As mission teams begin their work and we get started with Trinity’s fall programming, we’ll also be sharing this “new look” that will help express what it means to be a sacred place for all people.
The new website will launch on September 18th. Not only will it be easier to use and navigate, this important project also presented an opportunity to update our vision and logo to better express Trinity’s outlook for today and the seasons to come.
Trinity’s mission, of course, does not change. For years, the mission of the cathedral has been to proclaim in word and action God’s justice, love and mercy for all creation. That’s who we are, and those values are a deep part of our spiritual DNA. This mission statement will continue to inspire and challenge us.
Rebuilding a website and creating a new brand, though exciting, posed some interesting challenges: how do we create a website that supports our congregation while also creating a vivid impression with our community partners? How do we celebrate where we’ve been while also trying new things? How do we explore new opportunities amid the disruptions and changes of the pandemic? Can a website help show what faith-in-action looks like for Trinity?
We worked with the respected local nonprofit design firm FORM to create a logo that can speak to a variety of different communities, from longtime Episcopalians to those wondering if a church could welcome them, from civic leaders to young people seeking a community of inclusion and engagement. FORM visited Trinity and created several logo options, and from those we selected a logo we felt was lively, welcoming, and bold. We chose colors that align with the wider Episcopal Church while emphasizing openness and the lively Spirit that moves in our midst.
With the unveiling of the logo and website later this month, now it becomes your job to share the story and ministry of Trinity Cathedral! That, after all, is what this is about: creating compelling and simple ways to share Trinity with the world. We’ll have fun things to give away that will help us celebrate Trinity, as well as T-shirts and other items available for purchase that will help spread word of the cathedral far and wide.
Whether we’re talking about websites or branding or simple word-of-mouth invitations (which are still the most effective), the reason for evangelism is simple yet profound: there are so many in our midst who hunger for the kind of inclusive, transcendent ministry that Trinity offers, yet they won’t know about Trinity unless we tell them. So, let’s tell them. We’ve created a logo and a website that will help you to do that. Let’s share the welcome and beauty of Trinity Cathedral with the world!